Humbold Forum – Opening of the Ethnologisches Museum and the Museum für Asiatische Kunst

The moment has arrived: Today sees the Ethnologisches Museum and the Museum für Asiatische Kunst open their doors to visitors. The opening ceremony took place yesterday in the presence of German President Frank-Walter Steinmeier. His candid speech regarding the forthcoming tasks of the museums was followed by a very moving address from the Nigerian author Chimamanda Ngozi Adichie. The ceremony can be seen here in Relive. More about the project here.

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Lugdunum Lyon – Gallo-Roman Museum

First pictures of our new project for the Gallo-Roman museum “Lugdunum” in Lyon (France). An impressive architecture from 1975 by the French architect Bernard Zehrfuss (1911–1996). We will start shortly!

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Images: © Studio Gourdin


Cross Innovation Lab 2021: Climate

What happens when transport companies and state infrastructure authorities collaborate with three creative professionals (Ulrich GrenzJonas Voigt and Nathanaël Gourdin) in considering the issue of mobility? The result is exciting and unexpected solutions with a focus on mobility culture and quality of life.

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In the scope of the “Cross Innovation Lab 2021: Climate” initiated by the Hamburg Kreativ Gesellschaft a participative communication concept for a new mobility culture was developed, with the aim of encouraging citizens to practice sustainable mobility, further developing the urban space in the process.

In the form of a competition, an app is used to collect points via CO2 tracking, which can be used to redesign parking spaces (rePlace) for a 6-month period. With the aid of augmented reality, the Parklet modules available for selection (stage, exhibition space, mini market, lounge, cycle repair station…) can be visualised at the chosen location. This will create new spaces of interaction for a city with a high quality of life. The competition format utilises the incentive of creative involvement and participation in mobility transition: the more sustainable the mobility, the more the city becomes a public, vibrant and future-capable habitat – Moving City for Future. 

Concise, fresh and flexible: the MovingHH umbrella brand created for the project serves both the communication process for a new mobility culture in Hamburg and the identification of the Parklets as an initial step. It is designed for both independent use and as an add-on to other brands.

When mobility encourages a change of direction...


Our creative team
Ulrich Grenz: Architect, founder and partner of asdfg Architekten BDA
Jonas Voigt: Freelance designer and strategist, further information at jonas—voigt.com
Nathanaël Gourdin: Designer, founder and director of Studio Gourdin GmbH

Hamburger Hochbahn, Hamburger Verkehrsverbund, hySOLUTIONS, Landesbetrieb Straßen, Brücken und Gewässer, Behörde für Verkehr und Mobilitätswende, PMO#Digital; with Melanie Mergler, Laura Ehrenberg, Kathrin Gisdon, Joachim Wiucha, Lilli Russ, Florian Magin, Daniel Schulz and Dominik Radzuweit.

Further information on the Cross Innovation Lab website: Culture for sustainable mobility.


Ready! Our exhibition for Hapag Lloyd is now open.

Shortly before the beginning of the celebrations marking the 175th anniversary of the founding of the Hamburg-Amerikanische Packetfahrt-Actien-Gesellschaft (Hapag), predecessor of the present-day Hapag Lloyd AG, our exhibition was opened in the cupola of the company headquarters on Ballindamm. We would like to thank our client HC Stader GmbH and Hapag Lloyd AG for the excellent collaboration and wish all visitors a wonderful time! Pictures of the exhibition will follow shortly…


Lugdunum: our new project in France!

Studio Gourdin was commissioned by Lugdunum, an archaeological museum in Lyon, for the new wayfinding system and the exhibition graphics. We look forward to this new challenge.


First pictures of the French Pavilion…

Strikingly elegant… The implementation of our wayfinding system for the French Pavilion is progressing. Mehr in Kürze!


Black boxes of the Grottensaal completed!

Our showcases with unique finds from the grotto hall in the Mathematisch-Physikalischer Salon (Royal Cabinet of Mathematical and Physical Instruments) are completed! A new look at the past of the Dresden Zwinger...


Competition for stops for the Dortmund Stadtbahn

There can only be one winner, unfortunately it wasn’t us! But many thanks to studio schlotthauer matthiessen – architecturemade for inviting us to take part. It was great fun! See more here.


The signage for ZAL (Center of Applied Aeronautical Research) is completed!

We are very pleased about the very positive client and users feedback! Have a look at our first pictures here


New exhibition project!

We are currently working on a new corporate exhibition project in a listed monument. Great challenge… Stay tuned!


New wayfinding project in Hamburg

Studio Gourdin has been commissioned by Bonava Deutschland GmbH to design the wayfinding of “Luruper Höfe”, a new residential area in Hamburg. Great!


New project in North Rhine-Westphalia

We are looking forward to develop a wayfinding system for a swimming pool, commissioned by the dutch architecture studio Slangen + Koenis! More informations coming soon…


Cross Innovation Lab 2021 – Glad to be part of it!

The experts for the Cross Innovation Lab of the Hamburg Kreativ Gesellschaft have recently been selected. I am pleased to be part of the team with 11 other colleagues!

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According to Hamburg Kreativ Gesellschaft, at the Cross Innovation Lab "creative professionals and companies work for several weeks in interdisciplinary teams on innovation projects and needs of the industry. Click here for more informations on this exciting format…



Our new stamps are here!

After a very special year we have had our first stamp series printed for the start of 2021. Colourful, dynamic and filled with messages of hope! We are looking forward to the coming year with great confidence!

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More pictures here!


Humboldt Forum opened yesterday!

Really nice digital opening of the Humboldt Forum yesterday evening! And our wayfinding system was shown in the tv-news…

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More informations here and there. Come in for a visit!


New project in Berlin-Mitte!

Studio Gourdin wurde mit der Signaletik des ehemaligen Telegraphenbauamts in der Köpenicker Straße beauftragt. Wir freuen uns!

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More informations here.


Humboldt Forum Building Corporate Design

Production is well under way!

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More informations here.


ZAL Workshop

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Thanks to ZAL (Center of Applied Aeronautical Research) for the great Workshop on environmental graphics and signage yesterday. Really inspiring time! We are looking forward to the next workshop.


Potsdam Science Park Workshop

Great signage workshop yesterday at Potsdam Science Park! Many thanks to all participants for their motivation an input. We are looking forward to the next steps!

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More informations here.