250th anniversary of Caspar David Friedrich

Colourful and atmospheric. This is the approach taken by the University and Hanseatic City of Greifswald in 2024 on the occasion of the 250th birthday of the Romantic painter Caspar David Friedrich. The jubilee campaign also sees significant sites of Friedrich’s creativity and places associated with the artist marked with radiant yellow. Signs referencing his paintings such as the view of Greifswald or distinctive silhouettes of people highlight the celebratory atmosphere of the event on the roads leading into the city. In addition, information points with characteristic gabled form deliver general information and orientation for the key event locations. Off we go to picturesque Greifswald!

The wayfinding system of the anniversary won SILVER at the Indigo Design Award 2025.

September 2024 marks the 250th birthday of the great painter Caspar David Friedrich. To commemorate the occasion, the Hanseatic City of Greifswald is dedicating a whole year of events to its famous son. The wayfinding and orientation system is not only intended to provide orientation for the numerous visitors, but also to enhance the perception of the original locales of the painter and the in part widely spread event venues amongst the broader public. This will make the journey through the picturesque city a special experience…