BASF Conference Center D 105, Ludwigshafen

Memorable movement

Light yet self-assured, the signage system guides visitors and employees through the BASF Business Center in Ludwigshafen. The white, elongated signs reference the floor plan of the building, with their offset positioning developing an individual, vibrant dynamic. Interaction and communication are the defining aspects of the Congress Center. Edges and rear of the signs bear the colours of the BASF corporate design and underscore the floating, mobile spatial effect of the wayfinding system.

© Gourdin & Müller

Owner-builder
BASF AG
Contractor
HPP Hentrich–Petschnigg & Partner GmbH + Co. KG
Completion
2015
Scope of Realization
Site mapsDirectional signsIdentification signsPictogram system
Services
DesignConstruction documentsTender documentation and actionProject supervision and controlProject documentation
Images
Gourdin & Müller

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